This Uncharted Life

A millennial reviews the impact of a 140 character world

Is celebrating Christmas in June too soon?

Sears Holiday Email

When I found out Sears sent out an email hinting at the C-word in June, I instantly thought ‘How desperate!’ The thought of snow and Santa right now makes me sick. But, in reality, a retail brand could benefit from a holiday season email campaign in June if done strategically.

Sears’ email (pictured above) desperately urged consumers to visit their stores before December, showcasing random household appliances and necessities. Their email subscribers also received a $10 off coupon on a $25 purchase on summer essentials. This is where Sears missed the mark—don’t beg consumers to purchase summer essentials while mentioning the month of December, there is a huge disconnect in that message. Read the rest of this entry »

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Aerie gets real

american-eagle-aerie-lingerie-real-beauty-002

When I fall for a brand—I fall hard. And, it’s usually due to more than just the product. I’m drawn to the message behind the brand.

The sister shop to American Eagle Outfitters did something so simple this year. So simple, in fact, it was genius. Aerie kicked off their #aerieREAL campaign this January, announcing that the company would no longer retouch its models.

The lingerie boutique took an integrated approach toward marketing its announcement—using email marketing, traditional media outreach, social media, mobile advertising and traditional advertising. The message across all platforms was clear— #aerieREAL.

The girls wearing aerie lingerie and swimsuits weren’t retouched, so why should the models be? Read the rest of this entry »

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Exchange squats for a subway ride

Work a 9+ hour day, commute 1+ hour a day, workout, eat, sleep… begin again. Millennials are expected to do it all. With all of this time filled up, how are marketers expected to reach their millennial audience?

The 2014 Sochi Winter Olympics came up with a genius plan—combine commuting with working out to promote their upcoming games. Russian commuters who complete 30 squats earn a free subway ride.

The  Winter Olympics in Sochi generated a social media buzz among its target market by stepping out of the usual PR plan. Pitching a story idea to a news reporter or announcing the games with a Twitter status wouldn’t have stimulated the conversation

Not only did they promote the games, they also helped some commuters sculpt their buns.

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60 seconds in the social media world

In 60 seconds you can brush your teeth, get dressed, reheat last night’s dinner or wait at a traffic light. According to the infographic below, that’s nothing compared to what happens on social networks in a mere minute.blog

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Talk to Mark Zuckerberg

mark zuckerberg

Do you have a question for the world’s youngest billionaire? You might get the chance to ask it…for $100.

Mashable’s Chris Taylor reported that some users are presented with options when messaging Facebook founder and CEO Mark Zuckerberg. For $100 your message could be sent to his inbox, while for free it’ll be placed in his “Other Folder.”

I wonder if other celebrity profiles will follow a similar model.

I find myself wondering does $100 guarantee a response?

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The GIF celebrates its 25th birthday

Who doesn’t love procrastinate by looking through countless GIFS on sites likes whatshouldwecallme.tumblr.com and howdoiputthisgently.tumblr.com. This interactive media is older than you’d think, a millennial itself at the age of 25. Read the rest of this entry »

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Google+ reaches milestone

googleplusGoogle+ revealed yesterday in a blog post that the network has passed 500 million members. Out of those 500 million members, only 135 million are active accounts in the stream.

The company referred to itself as “the fastest-growing network thingy ever.” In September the site announced passing the 400 million-member milestone. One hundred million users in less than 3 months, not bad. Read the rest of this entry »

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Nielsen launches 2012 social media report

Here are some key findings from the report:

  • Mobile web audience increased 82 percent since 2011. Time spent surfing the mobile web increased 22 percent.
  • Mobile app audience increased 85 percent. Time spent on mobile apps increased 120 percent.
  • Seventeen percent of time people spend on PCs is on Facebook.
  • Thirty-two percent of people ages 18-24 use social media in the bathroom. (YUCK. What are we millennials thinking?)
  • People feel generally positive about using social media, 76 percent. Only 21 percent feel negative after using social media.
  • Sixty-five percent of social media users learn more about brands, products or services at least once a month. Seventy percent hear other people’s experiences with products via social media.

These findings show us that social media hasn’t hit a plateau yet. It’s still growing and at a rapid pace. New networks continue to grow and evolve. Although social networks may reach maturity in the product life cycle, the concept of social media will be permanent for a long time. It’s becoming ingrained in the way people communicate and spend their time.

For the full report check out http://blog.nielsen.com/nielsenwire/social/2012/

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“Gotta Share” this spoof on social media use

Improv Everywhere: Gotta Share! The Musical

 

 

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Pope Benedict XVI joins the Twitterverse

Pope's twitter

Pope Benedict XVI and the Vatican launched the pope’s Twitter account  @Pontifex yesterday. According to The Washington Post, this is a part of an initiative of the Catholic Church to increase its online presence.  Read the rest of this entry »

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