When I found out Sears sent out an email hinting at the C-word in June, I instantly thought ‘How desperate!’ The thought of snow and Santa right now makes me sick. But, in reality, a retail brand could benefit from a holiday season email campaign in June if done strategically.
Sears’ email (pictured above) desperately urged consumers to visit their stores before December, showcasing random household appliances and necessities. Their email subscribers also received a $10 off coupon on a $25 purchase on summer essentials. This is where Sears missed the mark—don’t beg consumers to purchase summer essentials while mentioning the month of December, there is a huge disconnect in that message. Read the rest of this entry »